The company was created in 2007 as a result of continued trust invested in the CEO, Shalimar Reynal. Her wealth management clients have gained much of her respect which lead to a merge with a soccer agency operating in the USA for more than 25 years. In 2016, we developed the PR & Image department which now counts with over 20 clients with an incredible track record of press action and events.

SR All Stars has become one of the largest brokering agencies in the USA, specializing in bringing Latin American soccer players to the Major League Soccer (MLS), Seria A, La Liga, English Premier League and to other international leagues as well.

“The first woman to reach a pinnacle may not want anyone to notice their gender; there she is up where the air is thin, where men still outnumber women, but she made it on her own wings. Gender is irrelevant; its the altitude that is awesome. But why are there so few women up there with her? Why did it take so long? And if the answer is even partly that there were few role models, that there were no ladies room in the halls of power, that every step was steeper and harder, then women need to stand up, stand out and be seen at every level, for every talent and discipline.”
(Gibbs, Nancy. “One giant leap for womankind” Time Magazine September 18, 2017: p48)

Shalimar Reynal

Co-Founder & Chief Executive Officer

Shalimar Reynal, is an Argentinian woman, that was raised around football. With many years of experience in the finance industry in both South America and the US, she has demonstrated exemplary services working in consulting and wealth management industry to her professional athlete clientele and made a big name for herself.

Having spent years in negotiation, commercial real estate, strategic planning, business development, and investments; she stops at nothing to achieve the highest of respect and services to that of her clients and partners.

A certified FIFA agent, Shalimar is currently working with several EPL, Series A, and MLS teams and players and is always on the rise to give new young talented players a niche to accelerate their careers in the sports industry.